Greatness Gained Podcast Summary - Crack Google’s Code: Content Structures That Skyrocket Rankings!

If your blog content keeps getting buried on page six of Google, it’s not your ideas that are failing, it’s your structure. In this tactical episode, Jack Smith breaks down how to format your content to rise through the ranks and actually get seen.

First up, Jack lays out the harsh truth: Google doesn’t rank great writing. It ranks great structure. Think H1s, H2s, keyword placement, internal and external links, clean code, and logical flow. If your content isn’t easy to scan and search-intent-friendly, it’s not going anywhere.

Then Jack introduces the S.E.E. Framework—Solve, Explain, Expand. Start by identifying the problem your reader is searching for. Then break down the issue with clear headers, stats, and real examples. Finally, deliver the solution and give them more—tools, downloads, or links to deeper content. This keeps bounce rates low and time-on-page high, which signals Google that your content deserves to rank.

Next, the episode dives into content clusters. This is where real authority is built. One pillar post acts as the hub, surrounded by sub-posts that link back to it. Think of it as your digital moat—Google sees you as the expert when your site structure shows depth.

When it comes to SEO placement, Jack shares a checklist that avoids keyword stuffing but hits all the right markers: keyword-rich slugs, early keyword usage, ALT tags, internal links, and smart meta descriptions. It’s not about gaming the system—it’s about aligning with intent and clarity.

AI also gets a nod—not as a replacement, but as a rocket booster. Tools like ChatGPT, SurferSEO, Jasper, and SEMrush can help you build outlines, content clusters, and optimized posts faster. The trick? Inject your human touch and insight to stand out.

Finally, Jack wraps with rapid-fire tips: use bullets, visuals, refresh your posts every 6–12 months, add FAQs, and always end with a CTA. SEO isn’t luck. It’s structure, repetition, and authority—and when you apply this playbook, Google starts paying attention.