The Rogue Map Planner

How to Use the Rogue Map Planner

The Rogue Map Planner is your step-by-step system for building an online business plan that doesn’t suck. It breaks your ideas down into 9 simple parts — no MBA, spreadsheets, or business jargon required.

• 🧭 Campaign Basics: Define what you're selling, what it does, how much it costs, and how it's delivered.
• 🎯 Who It's For: Identify the 3 dream customers your offer is built for.
• ✅ Who You Want: Describe the traits of your ideal buyer — the ones who will actually take action.
• 🚫 Who You Don’t Want: Set boundaries by outlining who your product is not for (protect your time and results).
• 📈 What They Gain: List the benefits, outcomes, or wins your offer delivers.
• 📉 What They Avoid: Call out the headaches and problems your product eliminates.
• 💎 Main Promise: What's the #1 result your customer walks away with? Make it clear and compelling.
• ⚡ One-Sentence Hook: Create a simple pitch that explains what your product does and why it matters — in 10 seconds or less.
• 🧱 Real-World Obstacles: Highlight the 2-3 key things stopping your audience from getting results on their own.

Once you’ve filled it out, hit “Save as Image” or “Print as PDF” to keep a copy of your plan. You now have the foundation to launch your offer, write your sales page, and build a business that actually makes money — not just noise.